About 717
After years of trying out different brands and finding that most fell short in the intimates department, we felt a calling to solve a problem in this space. Underwear should be made to give you the ultimate comfort AND coverage while giving you a seamless look under your favorite everyday outfits. 717 is your one-stop shop for core essentials that fit everybody.
KRISTAL
Kristal is a proud Puerto Rican woman who has entered the industry because of her ability to authentically show up as herself and never compromise her credibility when sharing her loves and misses in her fashion reviews. After years of building her audience, she garnered a loyal and invested tribe that looks to her for the best of the best recommendations. Kristal has used her experience as a businesswoman and fellow consumer to craft a brand catered to her audience and beyond.
JULIAN
Julian has bridged the gap in the making of 717 by bringing his product development and creative direction to the brand. With a background in sales, he has prioritized what is important to the consumer and has worked hand in hand with Kristal to develop CORE essential pieces that will become your staples.